This interview was with the founder & president of Art Fire, John Jacobs, by my co-blogger for this series. The interview can be found here. This is an exerpt:
"...our motivation is to support artists and provide tools to help members be more successful with their businesses. We want to create a system that truly serves and adapts to the needs of the artisan community. We also think that a marketplace should respect their members and take a servitude role..."